Nobody wants software

Who downloads an app just to get an app?
Or visits a website to see a website?


People don’t want software.

They want to be informed, entertained, even amazed.
To get things done, and make life manageable.
To connect with good people, and new experiences.

Creating meaningful moments through digital
is more than pixels and code.

It’s strategy & design in the lead,
without losing the beauty & emotion
that turn good into great.

The tech is the easy part.
Making those moments connect?
That’s hard to get right.

But that's what we’re here for.
We bring it all together to turn back-of-napkin ideas
into more than just software.
We make experiences with heart.

If that’s what you’re looking for, then we should definitely talk.


Denim&Steel Interactive

Fresh works

We created a mobile service guide for youth that speaks their language and connects them to what they need. Read the case study.

ReCollect Sorting Game

Our work with ReCollect teaches kids (and some adults) waste sorting rules in a game where learning builds a beautiful, crazy park. Read the case study.

More featured work

How we can help

Emerging and established businesses turn to us for help in branding and interactive when they need to go beyond the technology.

Our process explores the business, social, and psychological dimensions of everything we make. It not only produces better products, but deepens our clients’ understanding of their customers.

Our point of entry is usually one or more of the following:

Concept & Strategy

Validation, ideation, and roadmap planning for new ideas.

Identity Kit

Branding and initial online presence for emerging products.

Product Development

Creative design and production for apps & websites.

More about services

Meet the team

Arian Tylor and Todd in studio

Denim & Steel is Arian Khosravi, Todd Sieling, and Tylor Sherman.

Lots of people work on technology because it’s cool. We do it to make life interesting, playful, productive, and beautiful.


We occasionally blog about our work and how things can be made better. Our latest post is about our work to support Keys to the Streets and their mission to build community through music.


The Substantiator is our monthly newsletter, where we write in plain language about the realities of making new products. In the latest issue we talk about the unique power of in-person events, AppleTV, and Medium’s new logo. Subscribe now to get the next one.