Whole-product thinking

Whole-product thinking aligns apps and websites with brand, business, & audience. It turns back-of-napkin ideas into experiences with heart. And it's how we create useful, curious, ingenious things.

We investigate, collaborate, and craft. Our work changes businesses for the better, and we'd like to work with you.

Say hello@denimandsteel.com

Denim&Steel Interactive

How we can help you

Entrepreneurs and growing brands turn to us to get new products made with lower risk and stronger results. One or more of our key services can move you closer to market.

Concept & Strategy

Validation, ideation, and roadmap planning for new ideas.

Identity Kit

Branding and initial online presence for emerging products.

Product Development

Creative design and production for apps & websites.

More about services

Fresh works


To launch an innovative business aimed at global entrepreneurs, we created Daymark's identity and a web application to manage their service offering. Read the case study.

See all our work

Meet the team

Arian Tylor and Todd in studio

Denim & Steel is Arian Khosravi, Todd Sieling, and Tylor Sherman.

Lots of people work on technology because it’s cool. We do it to make life interesting, playful, productive, and beautiful.


We occasionally blog about our work and how things can be made better. Our latest post is about Todd’s talk at Style and Class about moving past methods towards principles in UX design.


The Substantiator is our monthly newsletter, where we write in plain language about the realities of making new products. In the latest issue we talk about using prototypes to communicate your vision. Subscribe now to get the next one.

Studio Hours

Lost in development or unsure where to start? We offer free consultations to hear what’s on your mind and offer sound advice. Book yours in person if you’re in Vancouver, or by Skype from anywhere else.

All times are Pacific Time. Our next openings are: