Services

We help startups and growing brands use apps and websites to solve problems, explore new territory, and get their ideas built.

Our services address the key stages in making something new. Not sure what to ask for? Let us know what's on your mind. We'll do our best to help.

Concept & Strategy Development

Validation, ideation, and roadmap planning for new ideas.

Identity Kit

Branding and initial online presence for emerging products.

Product Development

Creative design and engineering for apps and websites.

Say hello@denimandsteel.com

Concept & Strategy Development

Timeline: 4–12 weeks

A thought-out product plan fills in critical blanks: audience, technology options, risks, revenue potential, key features, and a go-to-market strategy. It's no surprise most ideas don't get past this stage without some help.

Our involvement starts with a short analysis for viability and major red flags. If it looks good, we go further with research, workshops, and concept design sessions. We then create web-based documentation, optionally with interactive prototypes to demonstrate key features, and even a slide deck for a complete package that defines, describes, and pitches your vision clearly.

Case study

Starting from the inspiration for a fresh take on wine tasting, we worked with the Rachis Assessment group to articulate a suite of interconnected applications. The documented results and interactive prototype helped net just under $1,000,000 in funding to develop the full product. Read the case study

Identity Kit

Timeline: 3–8 weeks

An identity is more than a name and looks; it makes your idea recognizable, memorable, and shows that you're serious about building it. An Identity Kit delivers naming, a visual brand, and online presence fundamentals.

What’s included

Case studies

We created an evolving, data-driven identity for WeAreYVR.ca, kicking off its mission to connect and champion Vancouver startups. Read the case study

As they look to put modern fabrication and prototyping into the hands of everyday people, MakerLabs is also building a business for the 21st century. Getting that mission out to the public needed a recognizable identity, and we found it in a modern mechanical look that speaks to their hands-on roots and can-build spirit.

Product Development

Min. timeline: 4 weeks

From MVPs to a launchable version-one, this is where new apps and websites get built. It's exciting stuff but not always easy; there are challenges, opportunities, and decisions to face. We meet every one with a combination of strategy, design, and engineering expertise. That blend is actually a big part of our secret sauce.

We work comprehensively: UX and interface design, coding and integration, usability and stress testing. Along the way we stay tight with other stakeholders, like content development and marketing, and bring it all together brilliantly. After launch we keep an eye on things with monitoring tools and follow up when you need us.

With a rigorous but friendly project management regime, we keep high standards for looks, performance, and reliability. But the result is really more than just an app or a website: it's a whole product that delights and connects with its audience.

Featured Works

Our first independent iOS app supports the big and little ways we try to live better. Its distinct interface uses metaphors and movement to work with the psychology behind personal progress. Since launch, it's been embraced by thousands of people around the world and earned glowing reviews. Read the case study

We designed Quini to be helpful anywhere wine happens. With distinct but complementary iPad and iPhone apps sporting 100% custom interfaces, we created experiences that can be deep and exploratory, or quick and concise, but always helping people be better at wine wherever they go. Read the case study

How we work

Let's be honest: you can find design and technical skills everywhere. What makes the difference is how those skills come together, the passion behind them, and the professional standards they're held to. We're recognized for all of this, and when you work with us you can expect certain things:

Zero lock-in

We believe a digital partner shouldn't come with a set of handcuffs. We build with non-proprietary tools, hand off documentation, code, and visual assets in a coherent way, and ensure that all accounts are in your name before our work is done. Optionally, we can help hire and/or train up a team to maintain and grow what we build. That way, we're only working together because you want to, not because you feel you need to.

Let's get started

If this sounds like a way of working that works for you, the next step is simple: Say hello@denimandsteel.com