Where We Started
In the midst of moving to a new studio and updated brand, HCMA sought a remade website to reflect their ambition to go beyond being a traditional architecture firm. Industrial Brand, who had just finished a deep identity update with HCMA, partnered with us to tackle the online aspects of the firm’s evolution.
Managing partner Darryl Condon put it to us in compelling terms: the challenges that the world faces in the next twenty years are huge, complex, and will affect how we all live. Architects can help solve those problems, but their methods and thinking need to change. HCMA wants to be part of that change.
We could see that a new HCMA website couldn’t just talk about that change. It would need to be an example and a participant in figuring out what the architecture firm of the future can be.
What We Did
Building on studio visits, surveying, and interviews, we filled out our understanding of HCMA’s way of working and shared ethos. We developed several concepts that focussed on permeating the walls that traditionally separate a profession from people: ideas should be invited inward, and moments of inspiration should be able to escape for others to see.
Several prototypes for the more unique concepts were built and tested, while we coordinated the jobs of content gathering and engineering the site’s widely-varying page layouts and detailed functionality. While it has the feel of a fully custom product, the site is built on WordPress to ensure ease of use by staff, and maintainability over the long term.
Experimental, boundary-breaking, and beautiful. The fully responsive website is rich with interactive features that embody HCMA’s skill, spirit, and mission. In some ways, the website has caught up to what was already happening there. In others, it opens new pathways to continue asking What’s Possible.
We can do this for you
What makes your organization special may not be the easiest thing to show on a website. If it’s time to make a new kind of impression that speaks with your voice, then you’re in the right place.