When you make websites for other people, sitting down to reboot your own is daunting. Where clients inspire us into easy action, turning the process onto yourself opens a glaring abyss that feels impossible to cross. This is how the shoemakers’ children end up with no shoes. But earlier promises caught up to us, and the time had come.

In the past decade we’ve seen a lot of web design converge on a handful of patterns: big images, bold statements, punchy copy, and maybe even three boxes with friendly icons. You’ve seen this, maybe many times, and maybe you’ve likely felt that sameness, like we have.

Patterns are comfortable because they offer easy answers for hard questions like What do we show? What do we say? What is the journey we lay out for people? But when you use the same patterns as everyone else, you can’t show that you’re different, you can only say it. That’s why a search for the phrase “a different kind of agency” gets over half a million results.

Overcoming Sameness

One of the ingredients to a good conversation is simply letting someone else lead. Let their questions take you places and give you the space to talk in a way that will truly be of interest. So we flipped it all around. Instead of rushing to fill attention, this site hands you the opening move.

From just a few letters or a word we open doors to create your path through our work and thinking. A small leap of faith brings the blank slate to life and takes you somewhere. 

The site is a reflection of how we work: don’t assume too much, respond quickly, give you everything we’ve got, and don’t be afraid of taking a different path.

Our site is a search experience because we want to know what matters to you before we start talking. So, what’s on your mind? If it’s not on the site, then we haven’t done it yet, in which case we really should really talk. 

While You’re Here…

The site is also built on some of the groundbreaking work we’ve been doing in website search for the past few years. The collection of processes, design, and technology can be added to almost any website, transforming the experience from slow and irrelevant to rich and lighting quick. You can try for yourself at these websites:

Pro tip: you can just start typing at any of the sites. If you’d like to learn more, just get in touch.